BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 290	21.5%	34.0%	4.8	800 646	20.5%	73.0%	4.3	4.3%
MoM	5 339	-3.4%	33.6%	-0.5	3 190 070	-4.2%	72.0%	-0.5	-2.0%
YTD	68 468	-31.7%	40.4%	-12.5	36 606 017	-22.2%	75.5%	-6	-10.6%
MAT	74 559	-30.4%	40.9%	-11.5	39 273 410	-21.5%	75.6%	-5.5	-10.9%
KAPSIKAM
WoW	21 412	6.3%	3.1%	0.2	12 285 168	8.1%	4.3%	0.3	-0.7%
MoM	84 850	6.4%	2.8%	0.3	47 651 855	10.0%	3.8%	0.5	-4.3%
YTD	784 429	-18.0%	2.4%	-0.4	360 745 394	-7.9%	2.8%	-0.2	-3.5%
MAT	872 232	-17.1%	2.4%	-0.4	394 665 515	-8.4%	2.8%	-0.2	-3.5%
MILDRONATE
WoW	52 430	-3.0%	13.3%	0.2	46 943 483	-1.1%	16.1%	0.3	-4.4%
MoM	232 044	-1.6%	13.0%	0.4	203 757 493	1.7%	15.7%	0.8	-3.3%
YTD	2 641 278	-36.5%	9.9%	-3.3	2 013 462 957	-20.6%	11.6%	-2.3	-15.0%
MAT	2 887 938	-36.2%	9.9%	-3.3	2 183 562 190	-18.5%	11.7%	-2	-14.8%
SULFARGIN
WoW	2 385	3.1%	0.6%	0	1 550 340	4.0%	1.0%	0.1	-1.2%
MoM	9 901	4.2%	0.6%	0	6 308 387	7.4%	1.0%	0.1	-2.3%
YTD	118 791	-12.1%	0.7%	-0.1	66 542 458	-5.5%	1.0%	-0.1	1.2%
MAT	127 373	-15.8%	0.7%	-0.1	71 296 531	-8.8%	1.0%	-0.1	0.8%
VIPROSAL
WoW	17 300	2.3%	2.4%	0.1	8 333 791	5.7%	2.8%	0.1	-0.5%
MoM	74 158	-3.2%	2.3%	0	33 491 246	7.2%	2.5%	0.3	-4.1%
YTD	745 469	-30.4%	2.1%	-0.8	282 046 105	-34.6%	2.1%	-1	-4.6%
MAT	811 659	-32.1%	2.2%	-0.9	306 724 016	-36.2%	2.1%	-1.1	-4.6%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	68 468	-31.7%	40.4%	-12.5	36 606 017	-22.2%	75.5%	-6	-10.6%
KAPSIKAM	784 429	-18.0%	2.4%	-0.4	360 745 394	-7.9%	2.8%	-0.2	-3.5%
MILDRONATE	2 641 278	-36.5%	9.9%	-3.3	2 013 462 957	-20.6%	11.6%	-2.3	-15.0%
SULFARGIN	118 791	-12.1%	0.7%	-0.1	66 542 458	-5.5%	1.0%	-0.1	1.2%
VIPROSAL	745 469	-30.4%	2.1%	-0.8	282 046 105	-34.6%	2.1%	-1	-4.6%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	74 559	-30.4%	40.9%	-11.5	39 273 410	-21.5%	75.6%	-5.5	-10.9%
KAPSIKAM	872 232	-17.1%	2.4%	-0.4	394 665 515	-8.4%	2.8%	-0.2	-3.5%
MILDRONATE	2 887 938	-36.2%	9.9%	-3.3	2 183 562 190	-18.5%	11.7%	-2	-14.8%
SULFARGIN	127 373	-15.8%	0.7%	-0.1	71 296 531	-8.8%	1.0%	-0.1	0.8%
VIPROSAL	811 659	-32.1%	2.2%	-0.9	306 724 016	-36.2%	2.1%	-1.1	-4.6%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 290	21.5%	34.0%	4.8	800 646	20.5%	73.0%	4.3	4.3%
KAPSIKAM	21 412	6.3%	3.1%	0.2	12 285 168	8.1%	4.3%	0.3	-0.7%
MILDRONATE	52 430	-3.0%	13.3%	0.2	46 943 483	-1.1%	16.1%	0.3	-4.4%
SULFARGIN	2 385	3.1%	0.6%	0	1 550 340	4.0%	1.0%	0.1	-1.2%
VIPROSAL	17 300	2.3%	2.4%	0.1	8 333 791	5.7%	2.8%	0.1	-0.5%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	5 339	-3.4%	33.6%	-0.5	3 190 070	-4.2%	72.0%	-0.5	-2.0%
KAPSIKAM	84 850	6.4%	2.8%	0.3	47 651 855	10.0%	3.8%	0.5	-4.3%
MILDRONATE	232 044	-1.6%	13.0%	0.4	203 757 493	1.7%	15.7%	0.8	-3.3%
SULFARGIN	9 901	4.2%	0.6%	0	6 308 387	7.4%	1.0%	0.1	-2.3%
VIPROSAL	74 158	-3.2%	2.3%	0	33 491 246	7.2%	2.5%	0.3	-4.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца